Agenda
Vision 2025
People´s mandate



Democratic platform
The ministry relies on a flat structure where equality and different opinions are key elements. Our simple and transparent setup makes room for a profound creativity and new inputs. Our principles, visions and setup enable us to go where you need us to go - so speak up!
Voice of
the people
Your right to a free choice is our main concern. All of our activities and decisions have its foundation in the people’s voice. From day one we implemented a panel of experts, consisting of passionate and progressive people. They are highly involved in what we do, and they use their voice, in order to make a difference.
They are both gatekeepers and influencers, and they guide us in the right direction in our quest for future-proof lifestyle products.
The unity between the people and the ministry is elementary in order to abide our ambition and be successful in our goals.